Maison Sassy recounts its financing experience

Can you introduce yourself and Maison Sassy in a few words?

Hello everyone, my name is Pierre Emmanuel, I am co-founder of Maison Sassy.

Maison Sassy, it is a house founded in 2014, specializing in the production of Norman drinks, around the apple, ranging from cider to calvados, through apple juice.

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Today, we have offices in Paris and London, we are about twenty employees with a significant part of our turnover realized in export, we are present in 17 countries. We work with palaces, starred restaurants, cafés, restaurants and now a little with mass distribution.

Why did Maison Sassy need financing?

Maison Sassy needed financing because we are a young company in full development with occasional financing needs, especially concerning everything related to purchasing in order to benefit from a volume effect and secure our supplies.

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Being also in phase of notoriety we needed to spend within the framework of the installation of a digital strategy, particularly at the time of the strong times at the end of the year and at the beginning of the year with the epiphany and the candlemas.

What were your selection criteria for your support service? 

First of all, it was the speed of execution of the financing that attracted us.

Also the simplicity of the solution and its non-dilutive aspect, a significant point in the management of its capital.

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And then, of course, the flexible, simple and quick support we received made us turn to Karmen.

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Can you tell us about setting up the funding with Karmen? 

Once again, a quick set up, this is a word that comes up often, the unlocking is done very quickly.

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The tool is working very well and even at the committee level, I would say it's a pretty smart set up with a release on two tranches, something we didn't really anticipate.

Indeed, the Karmen committee proposed this financing in two tranches to be released according to our needs. This solution is therefore very flexible in its application.

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How do you see the future collaboration between Maison Sassy and Karmen?

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Since we already have an agreement for a second tranche of financing, we will inevitably have to meet again.

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And then, depending on our needs, we won't hesitate to call on Karmen in addition to our historical players, banks and equity.

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What would you say to a start-up looking for a quick financing solution for its growth?

Don't hesitate to ask Karmen, once again it was a tool particularly adapted for Sassy so I think its financing solution can answer other digital SME issues.

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The access to financing is often complex for a young structure, I think it is good to multiply its solutions to finance itself and Karmen answers this problem so do not hesitate to try your luck with Karmen.

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The final word?

Thank you Karmen and then Tchin-Tchin!