E-commerce

Case study - Equilibre-CBD

Léa tells us how Karmen financing enabled her to almost double her 2023 vs 2022 sales thanks to short-term ROI investments (SEO spending) and the financing of part of her WCR.

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"What really helped us was working with Karmen to put €30,000 into SEO."

I. CBD balance

Équilibre's beginnings were marked by the singular vision of passionate founder Léa. Seeking an alternative to conventional treatments for her premenstrual dysphoric disorder, Léa discovered the virtues of medical cannabis in 2013. Thus was born Équilibre, a brand offering high-quality, naturally extracted French CBD oil. Guided by her commitment to holistic well-being, Léa expanded the product range while remaining true to her commitment to quality. At the same time, she became a spokesperson for the Syndicat du Chanvre, actively defending its cause.

II. A need for cash flow financing

Léa used Karmen financing to meet her need to invest in SEO. Équilibre-CBD needed funds to finance its acquisition and boost its online presence. That's why Léa turned to Karmen to accelerate her company's growth.

III. Our response

Karmen was able to understand Equilibre's acquisition challenges and proposed financing adapted to its business model. With Karmen's help, Léa was able to obtain the cash advance it needed to finance its digital marketing investments.

By working with Karmen, e-commerce brands such as Equilibre can concentrate on their core business without having to worry about cash flow issues, which can be particularly worrying. In less than 48 hours, Karmen is able to release funds to finance your cash flow projects in a fully digitized way, with no collateral requirements and no capital dilution.

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