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My Ony

My Ony is a French brand of premium sex toys for men, distinguished by its high-end products combining design, technology and durability, with a mission to redefine the standards of male well-being.

Varied financing requirements

The company faces cash flow challenges linked to its WCR, particularly during seasonal peaks (Black Friday, Christmas, Valentine's Day). Supplier payment deadlines and shipping costs increase IOD, putting a strain on cash flow. My Ony also needed to finance strategic investments such as rebranding, e-commerce migration and marketing campaigns.

Our response

Since April 2023, Karmen has been supporting My Ony with regular, overlapping financing tranches ranging from €40,000 to €75,000. This Karmen Loan solution enables the company to manage its WCR and finance fast ROI investments (marketing), while equity is dedicated to medium-term R&D. The rebranding and e-commerce migration resulted in an increase in organic traffic and conversion rates, boosting sales.