Aum World is a French brand specializing in the design and sale of height-adjustable sit-stand desks.
Founded in 2019 by Ingrid Vacquerie, Aum World aims to democratize the Sit-Stand desk and stands out for its commitment to offering premium products at accessible prices, thus promoting well-being and health at work.
"We generate 40% of our sales with professional customers who are companies, public authorities and distributors, such as the leading distributor of office supplies and office furniture in France.
This type of customer pays within 30 or 45 days of the invoice date.
To date, we have found that there have never been any payment defaults, but sometimes payment deadlines are exceeded, often due to the organizational complexity of these large corporate structures. At the same time, our manufacturers have different payment requirements, which are rarely in line with those of our business customers.
This inevitably creates a need for cash. And the more products my business customers buy from us, the greater the cash requirement. Unlike the e-commerce business, this customer item, by weighing on our cash flow, delays marketing, sales and product investments."
Aum World is supported by Karmen as part of the Karmen Factor solution. Aum World now has a line of credit that can be readjusted in line with growth, helping to reduce the working capital effect linked to delays in payments to business customers.
Karmen has been supporting us since March 2023 with short-term financing and since January 2024 with their Factor solution. This has enabled us to :
